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VSL

10 Secrets for Creating High-Converting Video Sales Letters for SMBs

By Bill Grover | by Bill Grover

In today’s digital age, where attention spans are short, and competition is fierce, businesses, especially small and medium-sized enterprises (SMBs), need to find innovative ways to capture the interest of potential customers. One effective tool in their arsenal is the video sales letter (VSL). A VSL is a short video that combines persuasive copywriting and engaging visuals to promote a product or service. This article will explore the secrets to creating high-converting VSLs for SMBs,…

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Email Marketing

Effective Email Marketing Strategies for B2B Food Manufacturers and Processors

By Bill Grover | by Bill Grover

As a B2B food manufacturer or processor, you know that email marketing is a significant part of your overall marketing strategy. It is a proven, cost-effective method to reach new and current customers. It builds brand awareness and drives sales. However, with so many businesses elbowing their way into the inbox, standing out and getting your message across can be challenging. This blog explores effective email marketing strategies for B2B food manufacturers and processors. From…

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Content Marketing

B2B Content Marketing Strategies for Food Manufacturers, Distributors, and Restaurateurs

By Bill Grover | by Bill Grover

As the world becomes increasingly digital, having a robust online presence and a strategic approach to content marketing is more important than ever. But with so many tactics and strategies, it can be overwhelming to know where to start. That’s where I come in. As a specialist in copywriting, content writing, and all forms of digital marketing, I’ve worked with numerous manufacturers to create compelling content that drives traffic, engages audiences, and ultimately boosts sales.…

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Chef's Page

Why Wild-Caught Salmon Is Superior to Farm-Raised

By admin | by admin

A comedian once quipped, “I wanted to eat healthier, so I went on the Paleo Diet. You won’t believe it, but after just two weeks on it, I lost… the will to LIVE!” Healthy food doesn’t mean you’re stuck eating bland rabbit food. Whether you dine out, cook for pleasure, or a paycheck, it’s the quality of the food ingredients that make the healthiest impact. Start by selecting better ingredients and buying naturally grown food.…

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Chef's Page

Little-Known Restaurant Equipment that Won the 2016 NRA Kitchen Innovations® Awards – Part 2 of 3

By admin | by admin

While the majority of the restaurant equipment that won awards at the 2016 NRA Kitchen Innovations® Awards was cooking equipment, there were some notable refrigeration equipment winners too. Here is the list of award winners for Innovative Restaurant Refrigeration Equipment. You will find a link to the company’s home page and a direct link to the product if there is one. Once again, some companies oddly chose to ignore an excellent PR opportunity and completely…

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Chef's Page

Secret Restaurant Equipment that Won the 2016 NRA Kitchen Innovations®Awards – Part 1 of 3

By admin | by admin

Would you invent a product, win an award and then not tell anyone? It happened this year for a few manufacturers of restaurant equipment. If you are in the food biz, you already know the must-see event of the year is the National Restaurant Association Restaurant, Hotel-Motel Show, held annually in Chicago at McCormick Place. What you may not know is they award companies for innovative equipment and products that help foodservice operations run smoother…

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