Blog - B2B Food Writing

Secret Restaurant Equipment that Won the 2016 NRA Kitchen Innovations®Awards – Part 1 of 3

By admin | October 10, 2016July 6, 2023 by admin

Would you invent a product, win an award and then not tell anyone? It happened this year for a few manufacturers of restaurant equipment. If you are in the food biz, you already know the must-see event of the year is the National Restaurant Association Restaurant, Hotel-Motel Show, held annually in Chicago at McCormick Place. What you may not know is they award companies for innovative equipment and products that help foodservice operations run smoother…

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Roselle, The International Thirst Quenching Flower

By admin | September 16, 2016July 6, 2023 by admin

On a recent trip to my mother-in-law’s house in Terengganu, Malaysia, she introduced us to a plant called Roselle. Norlela’s mother had planted the flowering shrub near the house to pick the succulent, dark red flowers that sprout along the branches. Roselle belongs to a hibiscus group, a genus of flowering plants in the mallow family. The woody-based shrub that grows between 2 to 2.5 meters tall. To my mother-in-law and others around the area,…

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Why Clarity is Important to Your Company, Brand and Sales

By admin | April 18, 2016September 16, 2016 by admin

– Bill Grover “I Read Your About Page, But I Still Don’t Know What the Heck You Do” Isn’t it maddening to spend the time reading part of a home page, get interested enough to read the entire About Page and yet still do not know what a company does? So many companies fall for beautiful writing and lofty ideas but somehow never get around to tell you what they do or how to do…

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Bark the Right Words!

By admin | January 14, 2015April 20, 2016 by admin

JANUARY 18, 2015 – BY NORLELA GROVER Get Your Sales Letter Noticed Do you remember the last sales letter or email that jumped out at you, or one that grabbed your attention like a barking dog? This is exactly how your sales letter should affect your potential clients. When a dog barks it does get your attention, but when it goes on for too long it becomes annoying very quickly. Your sales letter should be…