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VSL

Unveiling Success Secrets: Exploring 7 Captivating Food Industry Video Sales Letters

By Norela Grover | by Norela Grover

In the fast-paced digital food, beverage, and equipment marketing world, businesses constantly search for new ways to capture their target audience’s attention… and sales. One highly effective tool is the Video Sales Letter (VSL). VSLs are short videos that combine spoken persuasive text with engaging visuals to deliver a compelling sales message. In the food industry, where visual appeal is everything, VSLs have become integral to marketing and sales strategies. This article will help new…

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Email Marketing

How to Build B2B Email Lists for Food and Beverage Distributors: Tips and Best Practices

By Bill Grover | by Bill Grover

Have food and beverage companies fallen behind the email marketing curve? The average return on investment (ROI) for F&B email marketing is somewhere between $36 and $42 for every dollar spent. Email can nurture prospects for retail or B2C companies and get them to buy now. For B2B companies, it’s an excellent lead generation tool. But before you can email anyone, you need their email address. That’s where building an email list is essential. Every…

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Content Marketing

The Power of Storytelling in Food Marketing and Brand Storytelling Techniques

By Bill Grover | by Bill Grover

In the world of food marketing, storytelling has emerged as a powerful tool to engage consumers and build brand loyalty. Storytelling goes beyond simply selling a product; it connects the brand and the consumer by tapping into their emotions and values. By weaving narratives that resonate with their target audience, food brands can establish a unique identity and stand out in the competitive market. It has the ability to captivate and inspire, making it an…

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Website Content

Step-by-Step Guide to Keyword Research for B2B Food Websites

By Norela Grover | by Norela Grover

Keyword research is the first step of any successful SEO strategy. It is the process of identifying the words and phrases people use to find your products or services online. This article will guide you on how to conduct effective keyword research for B2B food websites. The importance of keyword research cannot be overstated. Specific keywords attract targeted traffic to your website. Targeted traffic is what digital marketers call people who want what you’re offering.…

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VSL

10 Secrets for Creating High-Converting Video Sales Letters for SMBs

By Bill Grover | by Bill Grover

In today’s digital age, where attention spans are short, and competition is fierce, businesses, especially small and medium-sized enterprises (SMBs), need to find innovative ways to capture the interest of potential customers. One effective tool in their arsenal is the video sales letter (VSL). A VSL is a short video that combines persuasive copywriting and engaging visuals to promote a product or service. This article will explore the secrets to creating high-converting VSLs for SMBs,…

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Email Marketing

Effective Email Marketing Strategies for B2B Food Manufacturers and Processors

By Bill Grover | by Bill Grover

As a B2B food manufacturer or processor, you know that email marketing is a significant part of your overall marketing strategy. It is a proven, cost-effective method to reach new and current customers. It builds brand awareness and drives sales. However, with so many businesses elbowing their way into the inbox, standing out and getting your message across can be challenging. This blog explores effective email marketing strategies for B2B food manufacturers and processors. From…

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