While the majority of the restaurant equipment that won awards at the 2016 NRA Kitchen Innovations® Awards was cooking equipment, there were some notable refrigeration equipment winners too. Here is the list of award winners for Innovative Restaurant Refrigeration Equipment. You will find a link to the company’s home page and a direct link to the product if there is one. Once again, some companies oddly chose to ignore an…

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Would you invent a product, win an award and then not tell anyone? It happened this year for a few manufacturers of restaurant equipment. If you are in the food biz, you already know the must-see event of the year is the National Restaurant Association Restaurant, Hotel-Motel Show, held annually in Chicago at McCormick Place. What you may not know is they award companies for innovative equipment and products that…

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- Bill Grover “I Read Your About Page, But I Still Don’t Know What the Heck You Do” Isn’t it maddening to spend the time reading part of a home page, get interested enough to read the entire About Page and yet still do not know what a company does? So many companies fall for beautiful writing and lofty ideas but somehow never get around to tell you what they…

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JANUARY 18, 2015 - BY NORLELA GROVER Get Your Sales Letter Noticed [caption id="attachment_909" align="alignleft" width="200"] Bark The Right Words![/caption] Do you remember the last sales letter or email that jumped out at you, or one that grabbed your attention like a barking dog? This is exactly how your sales letter should affect your potential clients. When a dog barks it does get your attention, but when it goes on…

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