Do Food Manufacturers Need Email Marketing To Boost Business?
In today’s cut-throat marketplace, a strategic email marketing campaign is no longer a ‘nice to have’ but a critical tool for businesses. Despite the surge in social media platforms, email marketing remains unrivaled in its potential reach and conversion power. But is email marketing for food manufacturers necessary? Email marketing, in general, has the highest ROI of any marketing channel. While national and international brands embrace email, it’s the small to medium-sized F&B companies that…