F&B email marketing - B2B Food Writing

Do Food Manufacturers Need Email Marketing To Boost Business?

By Norela Grover | December 21, 2023December 21, 2023 by Norela Grover

In today’s cut-throat marketplace, a strategic email marketing campaign is no longer a ‘nice to have’ but a critical tool for businesses. Despite the surge in social media platforms, email marketing remains unrivaled in its potential reach and conversion power. But is email marketing for food manufacturers necessary? Email marketing, in general, has the highest ROI of any marketing channel. While national and international brands embrace email, it’s the small to medium-sized F&B companies that…

Email Marketing

How to Build B2B Email Lists for Food and Beverage Distributors: Tips and Best Practices

By Bill Grover | August 22, 2023August 22, 2023 by Bill Grover

Have food and beverage companies fallen behind the email marketing curve? The average return on investment (ROI) for F&B email marketing is somewhere between $36 and $42 for every dollar spent. Email can nurture prospects for retail or B2C companies and get them to buy now. For B2B companies, it’s an excellent lead generation tool. But before you can email anyone, you need their email address. That’s where building an email list is essential. Every…